In July of this year, she released her second album Sling which launched at No. The unifying attribute of each FADER Label signee is their ability to cleverly grow and retain their online followings, with Clairo as the premier example of a FADER artist who has translated her online following to big numbers. Label Look: Hopeless Records On 20 Years of Giving BackįADER Label currently boasts 14 artists on its roster along with a slew of catalog acts that includes the likes of BET Award-nominated R&B singer Yuna and critically acclaimed singer-songwriter Fractures. He had real expertise.” The pair now hopes FADER Label’s new distribution arm can continue to assist its artists that “ just needed an option out of the major label system.” The two powerhouses joined forces in 2019, with Cohen saying, “We met Cason, an amazing young manager who just wanted to do more” in terms of helping “tell a story and spread the word on music. Meanwhile, Carson Oberg had started booking acts for smaller venues in New Orleans before transitioning into talent buying for Moogfest and later working in music management and artist development. Prior to launching The FADER magazine, Jon Cohen worked with acts like Jeffy Buckley and Alice In Chains at Columbia before becoming co-CEO of Cornerstone, one of the major pioneering forces in the integration of musicians and advertising campaigns, working with clients like Nike and Converse. “An all-encompassing services company.” BACKGROUND “It’s what Jon and I always envisioned a couple years ago when brought me on,” says Oberg. All FADER artists own the rights to their music, so an in-house distribution arm is yet another incentive to retain the label’s current roster and bring new artists into the FADER fold. 6), Cohen and Stone are adding another offering to the list: distribution services in partnership with Virgin. has grown into a global award-winning cross-platform giant, while its label launched in 2002 under the wings of Cohen and Rob Stone. Since launching in the late 90s, The FADER Inc.
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Featuring acts like singer-songwriter Clairo and alternative-pop duo Lewis Del Mar, FADER offers its acts a full suite of support from live performance to print, digital, social media and video. IN 2019, FADER Label co-founder and award-winning marketing maven Jon Cohen tapped famed music manager Carson Oberg to become general manager of the New York indie - and since then Oberg has grown the label’s roster from two to 11 active artists.
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